Before you hire anyone
Plain answers to the questions founders ask before a website or product build, with the real prices.
What a newly funded startup needs from its website
After a pre-seed or seed round your site starts doing three jobs at once: hiring, the next round and your first customers. What to put on it, what to skip, and what it costs.
Redesigning your website after a Series A
A Series A usually means the product, the team and the story have outgrown the seed-stage site. How to tell, what a redesign should cover, and how to phase it so nothing breaks.
Studio, agency or freelancer: who should build a seed-stage startup's website?
An honest comparison of who to hire for a startup's website or product design at seed stage: what each is good at, where each goes wrong, and the questions to ask before you sign.
A Next.js marketing site for AI and fintech startups
Why AI and fintech startups often outgrow template site builders, what a Next.js marketing site gives them (live demos, shared components, trust and speed), and when it isn't worth it.