Will a redesign hurt our search rankings?

It doesn't have to. Keeping URLs that rank, redirecting the ones that change, and carrying titles and descriptions across are part of the build, not an afterthought.

Can you work with our in-house engineers?

Yes. That's common: taking the marketing site so your team stays on the product, or setting the design system they build against.

Guide

Redesigning your website after a Series A

A Series A changes who reads your website. Sales starts sending prospects to it, a hiring plan doubles the team, and the brand has to hold up next to companies three times your size. A site built for the seed round usually can't carry that. Here's how to tell, and how to redesign without losing what already works.

By Chris, founder of Marshal · Updated 8 October 2026

Signs you've outgrown the current site

Any two of these is usually enough to justify the work:

The site describes the product as it was a year ago
Your sales team sends PDFs because the site doesn't answer the questions prospects ask
You have a new positioning or brand that only exists in the pitch deck
The template underneath fights every change you try to make
The site and the product look like they were made by two different companies

What a redesign should cover

The visual design is the visible part. The work that lasts is underneath: a design system set up as tokens, so the colours, type and components on the site match the product and the deck, and pages your team can extend without a designer in the room.

Messaging: what you do and for whom, rewritten for the buyers you're selling to now
A design system shared with the product
The page set sales needs: product pages, pricing, customers and careers
Editing: either a CMS for the marketing team or a clear process for changes
Migration: keep URLs where you can and redirect the rest, so search traffic you've earned isn't lost

Phase it

You don't have to replace everything at once. Shipping the new homepage and the two or three pages sales uses most, then rolling the system out to the rest, gets the new story in front of people sooner and spreads the risk. The trial is one way to start: the homepage, built in a fixed two-week window.

Who does the work

At Marshal the person on the intro call is the person who designs the screens and writes the code. There's no handoff between a designer and a developer, so nothing is lost between the Figma file and what ships. If you'd rather keep shipping after launch, the retainer gives you ongoing design and development each month, cancellable with 30 days' notice.

What it costs at Marshal

Trial · $1,000 – $1,350: A contained first piece of work so we can test the fit before anything bigger.
Project · $4,700 – $10,000: A full site or web app with real backend work behind it.
Retainer · $3,400 – $5,400/month: Ongoing design and development for teams shipping continuously.

Prices in US dollars. Retainers are billed monthly and can be cancelled with 30 days notice.

Talk about your project

Questions

Will a redesign hurt our search rankings?: It doesn't have to. Keeping URLs that rank, redirecting the ones that change, and carrying titles and descriptions across are part of the build, not an afterthought.
Can you work with our in-house engineers?: Yes. That's common: taking the marketing site so your team stays on the product, or setting the design system they build against.