What a newly funded startup needs from its website
The week after a round closes, more people look at your site than ever before: candidates, the investors you'll pitch next, and the customers you met while fundraising. Most seed-stage sites were made in a weekend before any of them were looking. Here's what the site needs to do now.
By Chris, founder of Marshal · Updated 8 October 2026
The three jobs the site now has
Hiring comes first. Every candidate you contact will open your site before they reply, and a strong engineer or designer reads a careless site as a careless company.
The next round comes second. Investors you meet in 12 to 18 months will look at how the story on the site has moved since they last saw it.
Customers come third, but they decide the copy: what you do, who it's for and why it's better, in plain words, before any scrolling.
What to put on it
A newly funded startup rarely needs more than five pages. What it needs is for each of them to be specific.
- A homepage that says what the product does in one sentence, with a real screenshot or demo rather than an illustration
- Proof as soon as you have any: a customer quote, a logo, a number you can stand behind
- A careers page that sells the team and the problem, not just a list of roles
- An about or team page, because people want to know who they would be working for
- One clear next step: book a demo, join the waitlist or get in touch
What to skip for now
A blog you won't keep up, a resources section with two posts in it, and pages for features that aren't built yet. Every page you add is one more to keep accurate while the product changes every month.
Framer or a coded site
If your marketing pages change weekly and nobody on the team writes code, a well-built Framer site is a good answer and quicker to edit. If the site shares a sign-in, components or live data with the product, or you want full control over performance, a Next.js site built alongside the product is the better long-term choice. Marshal builds both and will tell you which fits on the intro call.
How it works with Marshal
A 20-minute call, then a fixed proposal with a fixed price and finish date within two working days. Design happens in Figma first, so you see real screens before any code is written. The site is deployed continuously while it's built, and at handover the code, the design files and every account transfer to you.
Prices
- Trial · $1,000 – $1,350
- A contained first piece of work so we can test the fit before anything bigger.
- Starter · From $2,000
- A small site or a single product surface, designed and shipped end to end.
- Project · $4,700 – $10,000
- A full site or web app with real backend work behind it.
Prices in US dollars. Retainers are billed monthly and can be cancelled with 30 days notice.
Questions
- How many pages does a seed-stage startup site need?
- Usually three to five: a homepage, careers, about or team, and perhaps a product or pricing page. Marshal's Starter tier covers up to five pages, designed and built.
- Can we start with just the homepage?
- Yes. That's what the trial is for: one page or one focused feature in a fixed two-week window, and you keep the work whether or not you carry on.