Natural approach versus AI in product photography

Discover innovative trends in product photography.

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In this era of digital transformation, product photography is becoming increasingly innovative and creative. Product photos play a key role in e-commerce, websites, social media and other digital platforms.

On the one hand, there is a growing trend toward natural, authentic and realistic product photos. On the other hand, AI technology is bringing new opportunities to product photography, making it possible to create photos that were unattainable with traditional shooting methods.

A natural approach: Lifestyle and Organicshot

“Lifestyle” photos are invariably very popular. These photos are often taken in natural settings, such as outdoors or at home, to create more natural and realistic product photos, helping customers make a deeper connection with the product.

Lifestyle is also the author’s arrangements, which are dominated by a natural look. Such compositions often use elements such as field flowers, Mediterranean stones, rustic fabrics, or raw wood to add a unique and natural feel to the photos.

Marshalstudio’s approach to “lifestyle” photography is unique, and our organicshot style fits perfectly with the natural trend. We create product photos, enhancing them with carefully selected backgrounds and props, making our photos stand out from the competition.

Innovative approach: AI

Artificial intelligence introduces new possibilities in product photography that could significantly affect how products are presented to consumers in the future. Here are some possibilities:

  1. Creating photomontages with AI: Artificial intelligence can be used to create photomontages that combine different elements in a single photo to create more complex and attractive product visualizations. With AI, this process becomes faster and more precise, with automatic adjustment of lighting, perspective and textures between different photo elements.
  2. Improving photo quality: Artificial intelligence can help automatically enhance the quality of product photos. AI can, for example, automatically adjust white balance, contrast, color saturation, sharpness and many other aspects of a photo to achieve optimal results.
  3. Generating realistic 3D models using AI: Artificial intelligence can be used to generate realistic 3D models of products based on product photos. These 3D models can then be used to create product visualizations.

AI will undoubtedly play an important role in the future of product and advertising photography, helping to create photos that are more attractive, innovative and effective in communicating product information to consumers.


The year 2023 is certainly a landmark year and the times we live in are full of innovations and technological novelties that have a direct impact on the development of product photography. On the one hand, we see a growing interest in natural, authentic photos, while on the other hand, new technologies are emerging to create unique, innovative photos. These two trends can be excellent tools for brands to stand out, depending on their profile and business direction.

The direction a brand should go depends on its profile. If you have a modern brand targeting young people, you can focus on technological innovations such as AI. On the other hand, if your brand is focused on eco or sustainability, the natural look of the photos may be key for you.


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